Your Blogging Services Portal

Google has an enormous range of handy tools for you to use as a way of helping with your SEO and Traffic generation. All of these tools will help you with your SEO.

Google Webmaster Tools - search Google for Webmaster Tools

Google Webmaster Tools can give you some very technical information and provides you with detailed reports about your web pages’ visibility on Google. You can see what Google thinks about your pages, you can find out the Top Search Terms being used by your visitors and you can check the amount of inbound links/outbound links etc. You can also submit your site map to Google via Webmaster Tools which will ensure that Google knows about all of your pages. To get Webmaster Tools to work you need to install a small code into your site.

There are also a few other technical bits which you may find interesting.

Google Website Optimizer - search Google for Website Optimizer

Website Optimizer is a tool that can help you improve the effectiveness of your website or web pages. By allowing you to Split Test different versions of your website content, you can determine what content best attracts users to lead them to convert on your site.

Example: You have a Name Squeeze Page where you are offering a Free Report in exchange for your visitors Name and Email Address. Using website optimizer you would test two slightly different versions of that Name Squeeze Page to see which one converts best.

First you need to increase your Traffic, then you need to split test to increase your conversion rate.

If you put all your efforts into SEO and none of your efforts into Split Testing some of your SEO efforts will be wasted.

Again you will need to get your website designer to insert a code into your web pages in order to get website optimizer to work. The key to all successful marketing and online marketing is testing and measuring. It is essential to get the most from your marketing campaigns, and without the numbers how are you going to know what’s working and what’s not.

Google Maps- search Google for Google Maps

By getting your website listed for free in the Local Business Results it can really help you to get traffic to your site.

The Google Map Listings often appear above the rest of the free listings on the left of the Google Page.

You can add all your business details to Google Maps via your Google Account including opening times, photos, videos etc. To activate your Google Maps listing you will need to provide a telephone number or postal address and wait for a verification call or postcard.

Want to know more about how you can get your website listed on the 1st page of Google check out my Free Report: SEO Secrets.

A Content Management System is a computer application that permits the creation, editing, publishing and manipulation of content on a website.  These systems are usually used for the storing and retrieval of technical and user’s manuals, news articles, brochures, guides, among others.  The content itself may be constructed of any file type: images, audio/video files, spreadsheet and word processor documents, or any form of Web content.

The primary types of Content Management Systems include:  Enterprise, Web and Component systems. 

1. An enterprise CMS focuses on content and documents oriented towards the organizational processes of a business enterprise, and have a primary function in managing the organization’s unstructured information content.
2. A Web CMS focuses on content and documents specifically designed for Web publication by non-technical content creators.
3. A component CMS focuses on content within documents, often managing structured content, such as XML, to locate, link and render content at any level of organization.  This content is then often sent over to Enterprise and Web Content Management Systems. 

The five primary aspects of Content Management Systems include the following:

1. Versioning. The ability to keep, and roll back as required, previous versions of content, even after content is updated.
2. Granular User Management. This is the ability to assign and differentiate users based upon permission levels.
3. Content Organization and Relation. This is the ability to position content in both larger organizational structures as well as in relation to other content.
4. File and Image Management.  This is the ability of the system to store files in relation to the content that uses them.
5. Multi-State Content. This refers to the system’s ability to store content in a variety of states, from ‘in-progress’ to ‘archived’ to ‘active’ or ‘inactive’.

Along with these core functional requirements of a basic CMS, such systems often include a collection of other features and enhancements including extensibility and integration, scheduled publishing and expiration, task management and collaboration, among others.  The capability of such systems to pick and choose among such a wide array of functions provides evidence that no strict definition yet exists.  The CMS, as a technology structure, continues to advance as users and developers define and refine their needs and definitions.

Providing informative content is invaluable to online marketers. On a crowded internet, it is necessary to grab the attention of your readers with your blog or website, setting the platform for you as an expert within your chosen field of services and products. Quite often, internet marketers struggle to write successful web content; they may know the facts, but have a hard time communicating them; or, they may find it hard to keep up a constant stream of ideas; and still others may just lack the time to do the writing, plain and simple. Once it is written it needs to be managed, but there are innumerable tools to do that. In all of these cases hiring a freelance writer enables the online entrepreneur to get the job done.

Quality Content: Why And What Internet Marketers Need

In order to grow your business, you need to sell your business. Selling your business entails providing the right amount of high quality content to your blog or website. Most often choosing just a few wrong words results in misunderstandings and poor communication; that equals poor results and no sales for your business.

Many blog and website owners require content related to a variety of topics that may include, but certainly will not be limited to:

• Travel Tips 
• Small Business 
• Home Based Businesses 
• Banking 
• Funds 
• Becoming Debt Free 
• Web Design 
• Graphic Design 
• Advertising 
• Search Engine Optimization 
• Writing 
• Freelancing 
• Anatomy & Physiology 
• Massage Therapy 
• Lawsuit Loans 
• Online Degrees 
• Distance Learning Schools

The list is endless for topics that webmasters and bloggers need in order to provide outstanding content for newsletters, websites, blog posts, and supporting content (such as articles, ebooks, reports…); but providing readers with high quality content, allowing them to expand greatly on many topics of interests they had limited knowledge to, greatly increases a reader’s knowledge, and so also their appreciation of your site and services, and therefore their loyalty to you.

What Content Management Really Means

Content management is the act of managing and tracking a business or organization’s content on the web with a variety of tools. Some of the more important to understand follow.

• Active X is a programming language developed by Microsoft permitting graphic customer applications to be written and accessed from a web browser. Active X are controls incorporated into web site and automatically downloaded for users.
• Ad Rotation pertains to ad targeting and displaying many different advertisements from members of a certain list. Advertisements are changed on a site for many different user sessions and rotated on a regular basis preventing reuse and tiring banner advertisements.
• Active Server Page is an HTML page which includes scripts processed on a web server before a certain web page is to be served to a user’s web browser which is usually ran on Microsoft’s Internet Information Server. Information is processed and supplied by the user in online forms.
• Above the fold is a term created from print media, utilized to indicate if content is displayed on a page without needing to scroll, determining the exact position of the fold by screen resolution of one’s personal computer.
• Channel Promotion is a tool that assesses the reason a person may visit a particular site, which advertisements they have seen, and which advertisements they were referred from.
• Collaborative Filtering profiles clients who are interested in delivery of informative content and offers based on certain interests of other clients.
• Conversion Marketing is utilizing communications, maximizing the conversion of potential clients to actual clients. In short it is the content that convinces visitors to do more than just read, to buy or act, or convert into profitable clientele (through whatever monetization method is promoted).

Fitting The Two Together

Separately these are the two pieces to the whole that do little on their own; they need to work together to develop a successful online business. Neither one is any good without the other; the various tools and concepts rely on your having good quality content to begin with; without good content, there is nothing to manage.

Fortunately, there are professionals in both sides of the business to pick up where your time and expertise leave off. By utilizing ghostwriting services and webmaster services as needed, you can put the pieces of the puzzle together for one complete, profitable whole.