Your Blogging Services Portal

It’s good that you have decided to launch your website, but there are many important things that are to be considered before taking the plunge. Things like website design layout, putting content that is search engine friendly, choosing perfect URL for your website, etc are important issues to be taken care of.

Even if all other features are perfect in your website, if its not optimized keeping in consideration search engine spiders then achieving targeted web traffic becomes next to impossible. Hire a professional SEO service provider who can accomplish the task with expertise and perfection.

Foremost step is to start website designing using HTML and cascading style sheets which maintains the coding to a minimum level. It gives uniform look to your entire website and keep it simple yet with effective navigation facility.

Make it sure that the web pages consists of title, keywords and description as a part of meta tags. The keywords/phrases that are to be optimized has to be present in web pages and meta tags. Also keyword phrase has to be there in template, at the top and bottom of the website page.

You can start the title tag of the web page with keyword phrase, end every web page with a copyright notice containing the keyword phrase. The keyword phrase should be present in footer too.

Right from the beginning to the end of the web page, prepare a proper SEO strategy and follow it for successful site optimization. H1 and H2 sub header should contain the appropriate keyword phrase. The keyword density can be kept to 4-6%. Keep the keywords in italic, underlined and bold. The word count should be from 300-600 words. You can improve the website ranking by using SEO design techniques that very well exposes your keywords to the search engine spiders.

Getting the ranking in top 10 search engine results is of vital importance and this cannot be ignored at any cost if you are serious for getting the profits. It cannot be avoided at any cost.

Most of the web traffic is directed through major search engines like MSN, Google and Yahoo. Primary and sole purpose of optimizing your website is to rank higher and attract the targeted web traffic to your website. More your web page occurs in the search engines results, higher would be the net traffic. Search engine ranking is thus of utmost importance for every website to earn the desired profits.

There are numerous ways to get free traffic to your website. This free traffic is very important, obviously because it cuts the amount of money that you need to budget for advertising dramatically – or it enables you to spend more advertising dollars on paid advertising media. Google plays an important role in terms of generating free traffic.

Using natural search marketing techniques, which basically employ search engine optimization techniques, you can move your website listing up through the ranks in the Google search engine.

This search engine optimization includes both on-page optimization, as well as off-page optimization, where you get one-way, inbound links to your site on important websites that already have high search engine listing for their keywords.

Essentially, you make sure that your HTML code is clean, that you have used your keywords effectively within your content, that your links are anchored with your keywords in the text, that you use your keywords in the ‘alt’ tags, that you use meta tags, and that your keyword is included in the title tag of your page, as well as in bold, with an H1 or H2 HTML tag on the content portion of your page.

But once you get traffic, you need to learn how to maximize it. Set up an opt-in page, which may also be called a capture page, a squeeze page, or a gateway page, which your visitors will go through before getting to your website content. This page will request the visitor’s first name and email address, and if you are offering them something for free in exchange, such as an E-Book or report, they will happily provide you with this information.

This information is then sent to your auto responder, where you can market to these visitors over and over again, bringing them back to your site again and again, without having to get them to come back to you through the search engine.

By capturing names and email addresses in this way, you can truly maximize the free traffic that you are getting from Google, and you will find that you have more repeat visitors, which in turn amounts to more sales.

Have you seen those websites that contain hundreds of content pages? Do you wonder how people put those sites up so fast? It’s a lot easier than you think, if you use the right strategy for building content rich web sites.

First, when building a content rich website, instead of using the outdated method of doing each page, one at a time, use the technology that we have today to your advantage.

You can create, find, or buy a website template, where you just paste content in, but that is still too slow for many.

The best option today is to use a content management system, such as Joomla. You can find or buy existing templates that can be plugged into your CMS, or you can have one designed specifically – and only – for you and your website – one that is truly unique.

When you use a content management system like this, getting the content up on your site is fast and easy. Just paste it into the form within the administrative area of the site, tell the system where you want it linked, and submit it. You’re done! But where are you going to get hundreds of pages of content fast?

You have four viable options: You can write the content yourself, you can hire someone else to write it for you, you can use free content that you find on the Internet, or you can buy private label rights content and either rewrite it or have someone else rewrite it.

The first option, writing the content yourself, is of course the slowest way to get content for your site. But if you hire people to write it for you, you could assign 10 writers 50 articles each, and have 500 articles to use for content in about a week’s time. All you have to do is login and put it on the site.

Using free content, while acceptable, is a bad idea. You will be publishing content that has already been published, and the search engines will penalize your site for having duplicate content in terms of where you will rank in their listings. If you are not depending on the search engines for traffic, however, this is an option.

Finally, consider using private label rights content. This content must be rewritten, in most cases, but again, if you employ some writers to rewrite the content for you, the work will be good to use, and it will be much cheaper than having fresh content written – and usually much faster as well.

As fancy as the term “blog” sounds, it’s actually just a website that uses a content management system. While most blog software is more search engine friendly out of the box than many web sites, the opportunities for blog optimization are readily available.

Here are 10 tricks that will increase your visibility in search engines and eventually drive more traffic to your blog.

Example: “10 SEO Tricks to Attract More Traffic to your Blog – Search Engine Journal 
Search Engine Journal is included on every blog post title tag automatically.

• Optimize your blog categories - When you create categories for your blog, be sure to use keywords in the titles. When you post, be sure to default to a general category that is relevant no matter what the post is about. Choose multiple categories on each post when appropriate. This will create a “SEO-friendly” url for each post you make.
• Syndicate your blog - Make it easy for people to subscribe to your blog. Sign-up with a free service like Feedburner and then create a “syndication” area on your site.
• Offer RSS to email - Anywhere from 10% to 40% of your blog traffic can come from individuals that perfer to read blog posts via email. RSS readers and aggregators can be confusing. Adding email services to your blog isn’t. There are several free services available for this including: FeedBlitz, Squeet, and Zookoda.
• Ping blog search engines - This can be configured with blog software such as Movable Type or WordPress to work automatically. If you’re using Blogger.com, then you can do this manually with Pingomatic.com or Pingoat.com.
• Make comments on other blogs - Your name will be linked to the blog url that you enter. Don’t make comments that offer no value to the blog post. Don’t use keywords in the field for your name, use your name or blog name.
• Submit your blog directories - Also submit the blog to regular directories such as (DMOZ, JoeAnt, GoGuides, Google Blog Search, etc) that have categories for blogs.
• Targeted advertising – Now this doesn’t really drive traffic to your site but will make you money. It’s possible by using Google AdSense to display highly targeted ads on your blog. Once you’ve setup an account and placed the ads on your site, just sit back and watch the cash come in. Cha-ching.
• Snatch up hot keywords - Now before you place ads on your blog, be sure your keyword density is good for the right terms. A VERY helpful tool to improve your traffic for high-paying keywords is called Keyword Elite (http://www.seojuice.com).
• Use track backs - If there is a blog that you refer to or quote and it is highly relevant to your subject, leave a track back. It increases your link popularity and may even score a few interested readers from the linked site. A TrackBack is a mechanism used in a blog to show, around an entry, a list of other blogs that refer to it.

Summary

The important thing to remember is that no matter how many optimization tactics you employ with a blog, there is no substitute for quality content. Blog optimization is only as effective as the quality and usefulness of the content you’re optimizing. So do not limit yourself to tips and lists. Use your imagination and you will come up with thousands of ways to drive traffic to your blog!