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One of the reasons freelance writers are often paid so little for their work is because anyone and everyone can start a freelance writing business. No license or permit is necessary.

Anyone and everyone can set up a blog or website to start marketing their freelance writing services. No special training or education is required.

Yet, not just anyone and everyone can write well enough that they SHOULD be attempting to do this for a living.

If you’re an aspiring freelance writer, your blog or website is a direct advertisement for your writing services. But it’s also a SAMPLE of your writing ability.

What is the content on your site(s) saying about you and your ability?

Is everything on your website or blog well written so it provides the reader with excellent examples of your writing style and technique?

Do you carefully edit and proof everything you post to your site, so there are no glaring typos or grammatical mistakes?

Do you strive for quality not quantity in your work? You may not post to your blog every single day, for example. But when you do post, is the content simple, concise, and easy to read and understand? Plus, does it LOOK as if it took you a little while to write it? Can the reader TELL that some effort went into crafting the post?

Today, take a careful, critical look at the content you are posting to your blog or website.

Make sure it is saying what you WANT it to say to your readers. Remember, they are also your potential clients!

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Business blogging is a proven online marketing medium that can save you hundreds, even thousands of dollars in advertising costs.  If you haven’t yet got a blog for your business you really are giving your competitors who have a real edge. 

Here are just some of the benefits: 

Networking. Online information spreads quickly especially, more especially free and valuable informative posts.

Relationship Building. Blogging is a great relationship builder, not as good as email of course, but nevertheless, the relationship aspect cannot be overlooked. 

Feedback and customer care. Use your blog as an opportunity to get customer feedback and responses to your products or services, it’s a good opportunity to test the market. 

Community involvement. Most bloggers are helpful and like to build relationships with other bloggers.  For better results, actively get involved in the blogosphere, make friends and create partnerships. 

A Blog is in effect a market stall in a huge world wide market. You have the opportunity to show your wares, take surveys and polls, talk to potential customers, test the waters for new products, get feedback for existing services and products and not forgetting the back links you will have when you link to your site. Don’t link on every post though – perhaps one post in 4 or 5 is enough, and make sure you link to relevant and different pages of your main business site.  And finally, don’t forget the RSS feeds. RSS is powerful if used correctly, make it your business to read up on this aspect of blogging.

For more tips on boosting your business, particularly home based business, visit Wow Paradise

What are your thoughts on the subject? Please comment below.