Posts Tagged ‘relationship’
Your Relationship with Your Blog & It’s Visitors
March 23rd, 2009 | 
Author: Blogging is more than a fast and easy way to add content to your website. A blog is a powerful tool that you can use to develop new and deeper relationships with your website visitors. It can help you build your online presence to attract clients and business partners. Building a relationship with your blog is important as well as building a relationship with your blog visitors.
Be Personable
Blogging doesn’t have to be formal, just share your thoughts. You can post full-length articles (500+ words) that you’ve written but you can also post shorter ones (300 or less words). If you want your readers to feel like they are getting to know you, let them catch glimpses of your life behind the scenes. You don’t have to provide private information to do this so don’t worry about divulging too much.
Admit Your Mistakes
If you want your readers to think of you as an expert you may feel like you have to present yourself as someone who never makes a mistake, a perfect person. The truth is that someone who seems perfect can be so intimidating that they make themselves unapproachable.
You don’t have to tell your readers about every little thing you have done wrong but sharing an occasional blunder from your history helps to make you seem more real, make you more personable. When your visitors see that you’re human and found success anyways, they start to believe that you can help them do it to.
Share Your Dreams
We all have goals, don’t we? Make your blog readers your accountability partners and share both long and short term goals with them. At the start of a new month, let them know what projects you want to accomplish and how you’re going to tackle them. Promise to come back at the end of the month with an update. Invite interaction by asking them for encouragement and advice.
Remember that if you have a business blog that, you should be careful and not to get overly personal. But if you want to make a personal section on your blog, I would suggest that you make it know that it’s your personal ramblings. This may be the way you should go if you find that you really enjoy blogging for personal reasons, so go ahead and start a separate section on your blog and bring the focus back to your business blog on the rest of the website.
If you’re willing to let your website visitors see you as a real person, you’ll find that it will go a long ways towards building relationships with them. People are more likely to spend money with and follow the advice of someone they know, like and respect.
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