Posts Tagged ‘business’
How to Effectively Use Twitter For a Business Or ECommerce Website
March 29th, 2009 | 
Author: Twitter is a unique social networking tool that businesses can use to enhance the performance of their e-commerce or business website. Twitter allows you to monitor, interact with, and direct Internet surfers with relatively little effort. While Twitter has the potential to improve the efficiency of your online marketing efforts, in order to use it successfully you need to know what beneficial functions Twitter can offer your business.
The basic premise behind Twitter is simplicity. The primary function of sending messages out on Twitter is to let people know what you are doing (in 140 characters or less). These little updates may be sent out via mobile texting, instant messaging, or via the web.
Promotion
Twitter is a great tool to use for promoting your website, products, and/or services. If you operate an e-commerce website then you can use Twitter to promote special sales, new products, hard to find products, or special savings programs. These ‘tweets’ can include information about the product being promoted, they can include reviews from your customers or they can include news snippets about the product.
On the other hand, if you are the owner of an information oriented website or non-commerce based website, then you can use Twitter to promote the publication of articles, blogs, and new widgets posted on your website. It is important to include a link in your tweet to the specific article, blog or widget that you are promoting. You will also want to include information, reviews and news snippets about your information or about the writer of the article or blog that you are promoting. One suggestion and something that is commonly seen is the usage of URL shortening services, which there are plenty of. You can find one just by searching for it in Google. These handy little tools will shorten the character length of any URL you wish to include in your tweet. This is extremely helpful since your tweets are restricted to 140 characters.
Crisis Control
Another function that you may wish to use Twitter for is crisis control. Hopefully you will not need to use it in this manner, but, in a worst case scenario at least it would be available. When your business experiences a crisis, such as a product malfunction or an internal scandal, you can use Twitter to control how the public views your crisis by creating and delivering strategic pieces of information via Twitter. For example, you can issue a product recall notice via Twitter that explains why the item is being recalled and what your company is doing to fix the problem so that it won’t happen again. In order to be effective as a crisis control tool the timing, frequency and monitoring of your and other people’s Twitter postings will be important.
Announcements
Twitter can also be used to broadcast special business announcements. These announcements can be about products, such as the launching of a new product or service, they can be about job vacancies, or they can even be about special promotions that your e-commerce site is planning. These announcements can be released on a daily, weekly, monthly, or ad hoc basis. To make them effective you will need to post them in advance of the event, as well as post follow-up comments that encourage a dialogue to begin about your announcement.
For example, if you are launching a new blog in January you will want to post lead up Twitter posts in November and December that explain what the blog will be about, why it will be a must read, and to generally create hype for your blog. In January you will want to promote you blog via Twitter with links to your blog and topic highlights. After your blog is up and running you will want to tweet every time a new blog is posted.
Monitoring
While it is important to contribute content to Twitter on a regular basis in order to promote your website, it is also important to monitor what others are posting. As the owner or designer of a website you will want to monitor the Twitter posts about your company, your products, the information that is being published that relates to your website’s topic and to other related topics. The data that you collect from your monitoring activities will help you to make adjustments to your content, products, or business practices to ensure your customers are satisfied with what you offer them.
Media Relations
Media relations is another function that matches up well with Twitter too. Under this function tweets will be monitored, responded to, and initiated. When a media source tweets about your products, company, or website (good or bad) you need to read the tweet and respond to it. For example, if you get a bad tweet from a newspaper reporter saying that your products are faulty you can respond by refuting the statements made in the reporter’s tweet and by offering links to positive customer reviews. You can also create a tweet that explains how customers can return faulty products for a refund or an exchange. This will help to reinforce that your e-commerce site is dedicated to customer service and to their satisfaction. On the other hand, if you get a positive tweet from a media source you can respond by thanking them for their positive review of your website or products, and then add more information about why your blog, website or products are the best in their industry.
Be Real
It’s important to realize that the overarching reason for Twitter’s success is that it is social in nature. Interaction is why it works so well. Transparency and honesty in your tweets is ultimately what builds a good following on Twitter. People want their interaction with you to be genuine.
It’s also important to remember that if you’re going to use Twitter as a business tool, make sure that you remain professional and AWARE that people will read, respond, and react to everything you say.The words of wisdom here should be: be aware and conscientious of everything you say on the Internet (whether it’s on Twitter or in another format).
Twitter – Your Website and Your Business
Twitter is a great, free online marketing tool that can help you overcome many of the obstacles that cause online businesses to fail. It allows you to control the information that is being circulated about your ecommerce or information website, as well as release timely information about your company with relatively little effort. While it will take some effort on your part, Twitter can be a valuable ally in your business journey.
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Valik Rudd is a web developer and marketer. He lives in Spokane, WA and spends his time building, marketing websites and teaching others how to do their own effective free marketing. His latest articles on these topics are available athttp://www.effectivefreemarketing.com Article Source: http://EzineArticles.com/?expert=Valik_Rudd |
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Tags: business, ecommerce, grow, twitter, website, writer | 
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The Benefits Of Hiring a Professional Blog Writer
Most people are able to write, and some of those are even able to write good. But, for as good as those people can write, only a few are able to write as quick and as persuasive as a professional writer. There are many reasons to hire a professional blog writer, and they are listed in this article.
A professional blog writer is able to write blogs to post throughout the internet which will get traffic to that persons site. By effectively using a blog writer, you will be able to makemore money and promote your blog. Below are the benefits of hiring a professional writer:
- Professional writers are able to work quickly and get your order done. If you are looking to get blog articles written in a hurry so that you are able to post them on the internet and begin to get more traffic to your site, hiring a blog writer is the thing to do.
- Many people that have websites and need blog articles do not have the time to write there own. A lot of time and effort is required to write and edit a good quality article. There are many other things that need to be taken care of other than articles, so hiring someone to write the articles for you will allow you to focus on those other things.
- Depending on what the articles are about, there will probably be research that is needed. Professional writers have experience in doing research that allows them to quickly and effectively research a topic. They are able to research any product, service, program, or person, which helps you to know that the blog article is going to be good.
- There are many reasons to want blog articles, be it to sell a product or get traffic to your site. A blog writer can write you a clear piece of work that will inform and persuade those who are reading it. A good blog article will make one consider to buy your product which will help you to make more money.
- A professional writer is someone who writes for a living, so you know that the articles that they give you will be organized and clear. You know that there will be no errors and that you will have an effective piece of marketing when you post the articles around the internet.
There are many benefits of hiring a professional blog writer. You are able to pay someone to give you a good quality article which allows you to spend your valuable time on other needs. You can post that article into blogs which will begin to get you traffic to your site and will help you to make money.
With all the benefits there is one question you must ask yourself, “Why have I not hired a blog writer?”
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Article Source: http://EzineArticles.com/?expert=Jeff_Schuman |
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Tags: articles, benefits, blogging, business, profession, writer |
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Your Relationship with Your Blog & It’s Visitors
Blogging is more than a fast and easy way to add content to your website. A blog is a powerful tool that you can use to develop new and deeper relationships with your website visitors. It can help you build your online presence to attract clients and business partners. Building a relationship with your blog is important as well as building a relationship with your blog visitors.
Be Personable
Blogging doesn’t have to be formal, just share your thoughts. You can post full-length articles (500+ words) that you’ve written but you can also post shorter ones (300 or less words). If you want your readers to feel like they are getting to know you, let them catch glimpses of your life behind the scenes. You don’t have to provide private information to do this so don’t worry about divulging too much.
Admit Your Mistakes
If you want your readers to think of you as an expert you may feel like you have to present yourself as someone who never makes a mistake, a perfect person. The truth is that someone who seems perfect can be so intimidating that they make themselves unapproachable.
You don’t have to tell your readers about every little thing you have done wrong but sharing an occasional blunder from your history helps to make you seem more real, make you more personable. When your visitors see that you’re human and found success anyways, they start to believe that you can help them do it to.
Share Your Dreams
We all have goals, don’t we? Make your blog readers your accountability partners and share both long and short term goals with them. At the start of a new month, let them know what projects you want to accomplish and how you’re going to tackle them. Promise to come back at the end of the month with an update. Invite interaction by asking them for encouragement and advice.
Remember that if you have a business blog that, you should be careful and not to get overly personal. But if you want to make a personal section on your blog, I would suggest that you make it know that it’s your personal ramblings. This may be the way you should go if you find that you really enjoy blogging for personal reasons, so go ahead and start a separate section on your blog and bring the focus back to your business blog on the rest of the website.
If you’re willing to let your website visitors see you as a real person, you’ll find that it will go a long ways towards building relationships with them. People are more likely to spend money with and follow the advice of someone they know, like and respect.
