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If you are new to blogging and still feeling your way around, or if you’ve been blogging for some time but you’re making less money than you expected, it could be time to examine your blog for simple mistakes that most new bloggers make. Correct those mistakes then set your course for a lifetime of profitable blogging! These are the most common early blogging mistakes:

• Failure to Plan. Which means if you don’t plan your blog by choosing a layout that suits your purpose and determining what to blog about and when, you will just end up wasting your time, and making nothing. Spend time planning your blog before posting to it, look at other people’s blogs and adapt their ideas to suit your purposes (do not copy too closely and do not breach trademark and copyright laws), study ways to grow traffic to your blog or else you could be blogging forever with no one ever to admire your work.
• Failure to Focus. Be focussed and choose a definite subject for your blog. Niche blogs tend to rank higher in search engine listings than blogs having no special order or theme. This is because, when people search online, search engines look for sites rich in information to benefit their customers and will choose themed blogs over others containing information about anything and everything and sometimes nothing!
• Expect immediate visits. Don’t expect immediate results and do not stop blogging if your blog doesn’t attract visitors or profits during its first month online. As for any web site, the more content you add to your blog the higher your blog will rank in search engines and the sooner you’ll attract regular visitors.
• Create boring posts and titles that no one wants to read. Make your posting titles unusual, make them cryptic, this way you’ll incite curiosity and ensure your visitors actually read your postings and probably also join your mailing list or buy one of your recommended products.
• Failure to promote. Promote your blog every day, use free and low cost traffic generating techniques. Write articles, for example, featuring your blog in the resource box; post on other people’s blogs and link back to your own; post in forums and mention your own blog as a source of helpful advice to solve common member problems and queries; place free classified ads. on and off the Internet offering free gifts to people who visit your blog.

After all that you really can expect regular high traffic and good overall profits for all your hard work.

In commercial life there are the ‘amateur’ writers, the managers for whom routine writing is just one activity (and often not their core skill). And then there are the professional copywriters, both employed or freelance. They can all claim to be ‘business writers’ or ‘BWs’; but what can such a writer bring to your organisation?

How professional copywriting can help you

Most working people can write. If all you do is draft routine reports and emails, your basic writing skills should be sufficient. Most of us drive cars too, but we’d be rubbish at the wheel of a Formula 1 car. It’s the same for specialist commercial writing (for instance, press releases, website SEO copywriting, or technical copywriting). For best results leave the Grand Prix to Lewis Hamilton and your copywriting to a specialist writing partner.

A good professional writer complements your skills

The right choice of writer brings valuable specialist skills and experience to your company. How often have you wished you had more time to get words working for you? Whether you need search engine friendly SEO website copy, or a client case study, a good copywriter can help you get promotional ideas off your to-do list and working for you. Furthermore, their input frees you up to add more value for your organisation. And if they’re freelance, you’ll get writing power when you need it, but without the overhead when you don’t. Just as you’d hire a Cheltenham based accountant, printer or legal adviser, hiring a specialist makes sense for your copywriting too.

What do business writers do?

Whether employed or freelance, ‘BWs’ are professional communicators. Based on your brief they’ll create or manipulate written information (often working with local website designers and other creative professionals). Whether they’re writing for a small local company or a multinational with a local presence, these commercial writers emphasise product and service benefits and provoke responses. Anything, in fact, from helping customers understand what you do to helping them decide to buy. Ultimately, as professional copywriters we’re all writing to sell.

What background should my writer have?

As a Cheltenham, Gloucestershire based business copywriter with more than 25 years’ experience, I’d suggest that the best commercial writers also have substantial career experience beyond crafting words. In my particular case it’s a unique combination of technical sales, marketing management, technical writing, PR and copywriting experience – allied to an unbridled passion for written communication and writing in general.

So, whether you’re promoting Gloucestershire, a Cheltenham start-up, or a brand as big and prominent as Toyota (I’ve written for all three), isn’t it time you enjoyed the benefits of your own professional writing partner?

Find yours now!