Your Blogging Services Portal

Targeted Web Traffic is getting visitors to your site who are interested in what you have to offer. These visitors have to be able to find your web site first. The two most common ways visitors will find your site is by typing in a word phrase into a search engine or linking to your web site from another web site. There are several ways to get your web site on the search engines results page and on other web sites. Many of these ways are free. Here are three free resources you can take advantage of to get targeted web traffic to your site.

Writing articles and publishing them on article web sites is a great way to bring attention to your web site. And sometimes these same articles will quickly rank on search engine results pages. This gives you another opportunity for visitors to find your site. These articles should have keywords or search phrases in them that visitors use to find information on your website topic. For example, if you have a website on aquariums. You would want your article to have phrases in it about aquariums or fish. These keywords should be considered in all three ways I discuss to get web site traffic.

Keep in mind, one article will not get the amount of targeted web traffic you are looking for. You will need to write and submit several articles focusing on the topic or niche of your web site. Most article web sites do not allow you to put links to any web sites in the body of the article. However, they do allow a bio box about the author to be used and a link can be placed in this text that points to your web site. Before publishing any articles, review each article web site’s policies.

Social media sites like Squidoo or Hubpages are sites where the members create and provide most of the content for the site. These types of sites allow you to directly link to your web site. So, you can create a page on the site that discusses the topic that your web site is about. You can include links to your web site allowing the visitor to the social media site to follow the link or click through to your site. This then brings targeted web traffic to your web site because the visitor wants more information on the topic of your web site. As with all 3 of these web site traffic ideas, these social media sites want good content and not one big advertisement. Being spammy and not providing any useful content may get your page deleted. And there goes all your hard work.

Blogging and Microblogging are similar and are both ways to get targeted web traffic. Blogging can be done by having your own blog web site or using a community blogging website. WordPress has both types. I believe it is better to have your own blog so you are in control of the blog contents. Blogging is a platform that encourages the question “What’s on your mind?” to be answered. This type of site allows you to put in your own content, create links to your sites or other sites, similar to social media sites. Updating your blog weekly is a must. The search engines love new content. These updates can be short. Microblogging are sites that encourage very short entries, some only a couple of lines. One of these sites is Twitter. If blogging asks, “what’s on your mind?”, microblogging asks, “what’s on your mind right now?”As with blogging, you can link to your web site with microblogs, but be sure to provide good, informative content.

Using all three of these traffic generating ideas together will help bring in a steady stream of traffic. All of these ideas should be done on a consistent basis to keep the flow of targeted web traffic going to your site. Although I have only listed a few resources, there are almost unlimited resources that can be used to get web site traffic.

Why you need to be marketing via Social Media

Do you need to get into Social Media Marketing (SMM) – Almost certainly YES because a) the other approaches don’t work so well anymore, and b) because it offers a much wider reach, to a more closely targeted audience. And it’s free.

a) Other approaches don’t work any more:

• Cold calling on the street – when was the last time anybody got invited in to make their pitch?
• Cold calling on the phone – talking to voicemail isn’t fun anymore.
• Print and other broadcast media – far too expensive and unproductive.
• Email – authorized sender lists and other filters send these to Trash.
• SEO your marketing site – Google ranks advertisers first and content (in blogs) next.
• Adwords – cost per click is driven up by big brand budgets and only Google makes money.

On top of these is the resistance we all have to intrusive advertising. Our brains, our Firefox or our Tivo, allows us to filter it out.

b) Social Media platforms aren’t intended for marketing, but do help us get messages out there, to people interested in the subject. The creators built these systems so communities could interact, on the Internet. Members avoid advertising like everybody else, but as in other social places, they are open to meeting people and learning and sharing. Participating in these communities, we can meet people who are buying what we sell.

Social Media Marketing is:

1. More effective
2. Wider reach to people who are interested
3. Free!

The Seven Secrets to Being Welcome

Getting started with SMM can appear intimidating. All of these places seem full of experts who use their own special languages. We have to write and publish stuff in ways people want to read. Most of all it seems to take up so much time.

But actually it’s easy, provided we stick to the fundamental principles:

• Avoid Internet Marketing Experts like the plague. Sites are dominated by these characters trying to drive readers to their blogs, in the hope they’ll click an Ad. They know less about SMM than we do, or they wouldn’t act the way they do.
• Find some genuine (there are a few) SMM experts and read what they generously share in their blogs. A great starting place is chrisbrogan.com. Find Chris’ paper “Fish Where the Fish Are” for the most clear explanation.
• Sign up to sites where your prospects, or people they know, hang out. Be social. Fill out your profile as if you’re joining a club. In Social Media, members like to know the person behind the business. It’s just like meeting people at a cocktail party.
• Write blog posts on stuff you really understand. Make these posts short, to the point, and offer genuine expertise. The objective here is not winning a Pulitzer Prize – it’s sharing your expertise. Don’t pretend to know something. Frauds are exposed in a heartbeat.
• Write comments in forums, sharing what you know with people who don’t. Answer questions posted with short comments directly on subject. People interested in the same subject watch the answers to questions. The question becomes the focal point of a mini community. Here you can answer one question and have ten people recognize your value add.
• Don’t make promises you can’t keep. Bad news about a product or service will be around the world in a nano second and consign the perpetrator to oblivion.
• DO NOT SELL. There are plenty of fools who do, but they’re noticed as Spammers. There’s no need to sell. When we know what we’re talking about, people in the market will want to buy.

Anybody following these rules will be welcome on discussion forums and other meeting places.

Easy Steps to Global Presence

We need to think of the Internet as a spinning plate. We can stand in the middle and not move while it goes on around us, but we know there’s stuff going on out there. The perimeter is moving much faster then the center. It’s all a blur.

To join in we’ll need to move toward the outside and be prepared to move more quickly. The further we get out there the faster we have to think, and move. What’s happening isn’t near the center, it’s out there on the edges. In today’s world it’s a case of “be out there, or be square”.

In B2B, the good news is we don’t have to get to the extremes of what the gurus are dreaming up. Our audience, being more focused on business than redefining the world, congregates in places where it’s easier to play a part. Not that far from the center. Further out there will be opportunities in the future so we should stake out a place, but we probably aren’t going to do business there – yet.

Most of the sites out there have been started by people wanting to get paid for advertising, one way or another, and run the site for their own benefit. Why not start at Front Office Box User Group ?- it’s run for your benefit. You can manage your own communities, get all your blog posts automatically sent to content distributors. Get your profiles indexed by Search Engines, and advice from the Social Media Marketing group.

At WeCanDo.Biz create a profile in the directory, receive endorsements from customers and business partners, contact other members via messages and post any business needs to the community. Coming soon will be a business forum.

At implu.com find up to the minute details of 167,000 company officers, create a personal profile and share your “stories” about corporate America. There’ll be blogs and a forum coming soon.

Not many people know but you can set up a business profile on Facebook go to Mari Smith for a guide.

Next go to to Linked In. Here we find 25+ million professionals, like us, wanting to connect for business: reconnect with past colleagues, receive job offers, get help from their peers. Linked In has 1,000s of special interest groups and posts questions and answers in 100s of categories.

Growing fast is a host of special interest sites using Ning and Collective X software. Both offer directories of their sites. There are 1,000s of Ning sites, some with 100,000s members, focused on special interest or geography. Ning makes it particularly easy for us to set up our own, and keeps a consistent profile of us and our “friends” across all of it’s sites. Find some interesting groups, join and join in discussions. You’ll be familiar with the way it all works- the user group’s a Ning site.

Spread your Internet footprint by submitting content at Ezine Articles. From December 2008 join AddsYou for more of the same opportunities. Post the same content in Squidoo lenses and Google Knols. Contribute to Knols Debates. – researchers use these like encyclopedia. 
Get a Google account. Post content in your Blogspot blog, publish it in Google Sites pages, make videos and publish on You Tube.

Answer others’ questions anywhere you find them – particularly at Linked In, Yahoo Answers and Knol Debates. People appreciate the help, and Google is watching – by now you’re becoming a world authority on your subjects. (worth remembering 99% of the content on the web is regurgitated garbage – if your stuff is good it’s easy to stand out).

Microblogging and What We Can Do With

At the extreme edge of our plate we come to microblogging with Twitter, Pownce, Yammer, Plurk and a few more – on the face of it the most meaningless service imaginable, with broadcast publishing limited to 140 characters and a host of complimentary software/services adding value to it. The number of people joining Twitter is growing at a blinding rate, because the members are creating purpose for it as they go along. With Twitter the lunatics really have taken control of the asylum.

Even further out we come to Twingr. This is a site/service letting people create their own communities, just like Ning but limited to the 140 character post size. (It’s brand new so might need some time to fix a few things.)

Why limit messages to 140 characters? Because it cuts to the mustard. People out there want to benefit from our insight, not out literary skills. The limit focuses minds on the meat. Readers can scan hundreds of posts in a few minutes, choosing ones they want to know more about.

Microblogging started with simple status updates – what I’m doing now – between friends. Then it exploded with users and innovation.

Now news services monitor Twitter posts to find out what’s happening. Journalists monitor them to find out what people are thinking. Politicians are doing the same, and engaging a new public with their own ideas. Software companies are publishing service notices to their users. Brands don’t need customer surveys anymore, they just monitor Twitter.

Sales guys are monitoring Twitter to find out who’s interested in what, and what’s being said about their competitors. This is the new source of sales leads, and we don’t have to look for them, they come to us.

More than a million early adopters are publishing news and opinions to the rest of the world. The service is so successful, developers everywhere are writing programs to add value – including Twitter Search, monitoring keywords and sending every post using them to our RSS reader, and Twellow, a directory of Twitter users with more than 620,000 entries.

With Twitter we can find new friends and colleagues anywhere in the world. We can learn of a new opportunity, evaluate and decide within just a few minutes.

We can be so much more productive, because we’ve got access to so much more information and support. It’s the ultimate question and answer service.

What’s Next ?

Beats me! We just need to keep up with pace.

Many people around the world are draw into social networking sites that allow them to pour out their emotional and thoughtful input throughout the online world. This creates a feeling of self-importance that can truly empower the ego and boost personal image in individuals with the need to have attention. This is also a great way towards influencing others as well, as people know that media is very influential with certain groups. Microblogging through video would only reach more people, as it is a popular thing to upload video nowadays throughout all age groups, but especially the younger audiences.

How Video Microblogs Work

A video microblog will allow users to upload small video clips of them selves talking about whatever they please. These microblog messages on video are easy to access and are provided, packaged with the necessary software to play the videos right on the site. Advertising and other materials could be placed within the videos through logos, or simply getting the microblogger to mention a product or service. Many people even have a fan base of thousands of viewers every day. There are serious applications that could use such amounts of influential power, especially through micro blog outlets allowing video with users having thousands of viewers.

Popularity Amongst the Population

Microblog sites are popping up everywhere and allowing users to produce materials by themselves through web cam and uploaded video content. Although many users will abuse this privilege and break the terms of service for the sites, a majority of the users will play by the rules as to not be permanently banished from the site and lose all of their important contacts and networking that they have spent many hours building as a user. Loyal microbloggers will continue to use such services as provided and continue to use the site until it no longer is popular. The likeliness of the sites losing their popularity is very low, but other sites may pop up with better incentives, causing many users to convert, or double dip into both systems, and more if available.

Networking and Connecting to Other Users

The networking aspect of microblogging and other types of blogs will always keep users signing up for service. This allows many of the new users to have their own face time with their peers and create a sense of importance, even if they do not have the self-esteem to do so in person. Microblogs also allow people with similar interests to interact, creating a virtual playground in which they can exchange messages and provide each other with entertainment and other various forms of leisurely experience.

Providing the ability to upload and send microblog messages on video can easily boost any website up from lower level popularity to high-end potential. Many sites such as those who pioneered networking aspects to young adults and teenagers are beginning to incorporate video function into their sites. The resulting wave of video microblogging made it easier and quicker for people to express their opinions and relay their personal messages that take longer to type out and compose normally.